Privacy Policy

Last Updated: Monday, 11th November 2024

1. Introduction

This Privacy Policy explains how DF Digital Services Ltd, trading as NachoPR.com ("we", "us", "our"), collects, uses, and protects information when you use our website and services. We are committed to protecting your privacy and handling your data in an open and transparent manner.

2. Information We Collect

We collect and process the following information:

• Business contact information
• IP addresses and device information
• Usage data and analytics
• Cookies and tracking information
• Geographic location data
• Professional and business-related information

3. Legal Basis for Processing

We process information under multiple legal bases under GDPR:

• Article 6(1)(f) - processing is based on our legitimate business interests
• Article 6(1)(b) - processing is necessary for the performance of a contract or business relationship, as journalists and media professionals are either:
  • Independent businesses (sole traders/freelancers)
  • Representatives of media corporations acting in a professional capacity
• Article 6(1)(e) - processing is necessary for the performance of a task carried out in the public interest, specifically:
  • Promoting transparency in journalism and media relations
  • Supporting public access to information about media professionals and their affiliations
  • Facilitating accurate attribution and verification of journalistic sources

Therefore, the information we process is classified as business data rather than personal data under GDPR Article 4(1), and our processing serves both legitimate business interests and the public interest in journalistic transparency.

4. Use of Cookies and Tracking Technologies

We use various technologies to collect and store information, including:

• Essential cookies for website functionality
• Analytics cookies to understand usage patterns
• Remarketing cookies for advertising purposes
• Session cookies for security

We partner with third-party providers including Google Analytics, Facebook Pixel, and LinkedIn Insight Tag for advertising and analytics purposes.

5. Fraud Prevention and Security

We utilize geographic IP location data and other security measures for:

• Fraud detection and prevention
• Security monitoring
• Service optimization
• Regulatory compliance

6. Data Sharing and Third Parties

We may share business information with:

• Service providers and technology partners
• Analytics and advertising platforms
• Professional advisers and auditors
• Law enforcement when required by law

7. International Data Transfers

We may transfer data internationally in compliance with GDPR Chapter V, utilizing Standard Contractual Clauses and adequacy decisions where applicable.

8. Data Retention

We retain business information for as long as necessary to fulfill the purposes outlined in this policy or as required by law.

9. Journalist Information Removal Requests

While we maintain that our processing is lawful under GDPR Article 6(1)(b) and 6(1)(f) as it relates to business data and legitimate interests, we offer a voluntary removal process for journalists:

• Requests must be sent from your official work email address to support@nachopr.com
• Include your full name, media organization, and specific information to be removed
• We will verify your identity through your professional email domain
• Requests will be processed within 30 days

10. Your Rights

While most data we process is business-related, you may have certain rights under GDPR including:

• Right to access
• Right to rectification
• Right to erasure (where applicable)
• Right to restrict processing
• Right to data portability
• Right to object

11. Marketing and Communications

We use business contact information for marketing purposes based on legitimate interests. You may opt-out of marketing communications while maintaining essential service communications.

12. Security Measures

We implement appropriate technical and organizational measures to protect business information, including encryption, access controls, and regular security assessments.

13. Updates to This Policy

We may update this policy periodically. Significant changes will be notified through our website or direct communication.

14. Contact Information

For privacy-related inquiries:

Email: support@nachopr.com

DF Digital Services Ltd
United Kingdom